Campaigns
Overview
Note: If you joined GRIN on January 23, 2023, or later, Campaigns will not be available for your account and have been replaced by Activations. You can use Activations to manage and organize your creator marketing programs.
For more information, check out our help articles.
Campaigns are an organizational tool to help align your goals, purpose, and strategies in one place with the use of creators. Using a campaign workflow allows you to brief creators on your goals, come to an agreement on compensation, monitor content production, issue payments to creators, and measure results like total engagements and ROI.
Check out our help articles below to get started with Campaigns:
Social Media Mention
A social media mention is when a creator casually mentions your brand, product, or service to their followers. The typical call to action drives traffic to check out what the creator is promoting.
Use Social Media Mention campaigns to raise brand awareness and drive traffic to your website and social media pages.
Branded Content
The creator shoots content, either video or photos, that relate to the product they are promoting.
Branded Content Campaigns are great if your campaign goal is to sell more of a specific product or service.
Giveaway
With a giveaway, you partner with a creator to run a product giveaway through the creator's social accounts.
Giveaway campaigns are an easy way to get more engagements on your brand's social media pages and are great for building brand awareness.
Gifting and Unboxing
An unboxing is when the brand sends the creator a curated package containing their products. The creator films and/or documents the arrival and opening of the package.
These campaigns are great for introducing new products to the market.
Sponsored Blog Posts
The creator writes a post for their own blog describing the event, product, or service that they are promoting, giving an honest review.
Blog posts drive traffic perpetually and are an excellent option for getting genuine feedback on your event, product, or service.
Event Activation
Creators attend your event and document their experience. This is a great way to bring more people to your events and create a buzz about both your brand and your event.
Influencer Takeover
A takeover is when a creator takes over the brand's social account, posting content for a set period of time. This is great for getting more engagements and authentic fans for your brand.
Influencer-as-Creator
Give your creators parameters and creative control to create content, then post it on both their social media pages and your brand's channels.
Competition
Create a competition to engage your creators. Competition campaigns are great for creating a social media buzz while staying in control of your budget.
Travel
A travel campaign sends creators on trips where they create content and share their experiences. Travel campaigns help build brand awareness and foster long-lasting relationships with creators.