Understanding Campaign Reports and KPIs
Note: If you joined GRIN on January 23, 2023, or later, Campaigns will not be available for your account and have been replaced by Activations. You can use Activations to manage and organize your creator marketing programs.
For more information, check out our help articles.
The Reporting tab of your Campaign can show you the ROI for each Campaign per creator. You will receive information on your campaign analytics that includes key performance indicators, content breakdown, and creator breakdown.
What You'll Need
A Campaign with at least one delivered content piece, one product order sent to a creator, one conversion recorded by a creator, or one payment processed to a creator.
Review Campaign Reports
1. Click the Program icon and select Campaigns.
2. Click the Campaign Work Room icon.
3. Click on the Reporting tab.
Export Campaign Reports
1. Click the Program icon and select Campaigns.
2. Click the Campaign Work Room icon.
3. Click on the Reporting tab.
4. In the upper right-hand corner, click Dates and select a date range.
5. Click on the Export button in the top right of each section — Key Performance Indicators, Creator Breakdown, and Content Breakdown — to download CSV files.
Key Performance Indicator Terms
Below is a list of key performance indicator terms to help you understand the information being reported.
KPI | What It Means |
Budget | The amount of money you entered as your budget when creating your Campaign. |
Spend | The total of cash payments and your product costs. |
Revenue | The amount of money generated by creators tracked through affiliate links and discount codes for your Campaign. |
Conversions | The number of conversions attributed to a creator per Campaign. |
Revenue ROI | The revenue divided by the amount spent. |
Creator Media Value (IMV) | An estimate of the media value that was generated from the content. Based on an industry index that assigns values to engagements across all social networks. |
IMV ROI | IMV divided by amount spent. |
ECPM | Effective cost per thousand impressions. |
CPE | Cost per engagement. |