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      Learn About Campaign Reports
      • 23 May 2023
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      Learn About Campaign Reports

      • Updated on 23 May 2023
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      Article summary

      Note
      If you joined GRIN on January 23, 2023 or later, Campaigns will not be available for your account and has been replaced by Activations. You can use Activations to manage and organize your creator marketing programs. For more information, check out our help articles.

      The reporting section can show you the ROI for each campaign per creator. You will receive information on your campaign analytics that includes key performance indicators, content breakdown, and creator breakdown.

      Learn

      Review of Campaign Reporting

      Step 1 Click Program, within the navigation bar, and select Campaigns.

      Step 2 Click the Campaign Work Room icon.

      Step 3 Select the Reporting tab.

      Export Campaign Reporting

      Step 1 Click Program, within the navigation bar, and select Campaigns.

      Step 2 Click the Campaign Work Room icon.

      Step 3 Select the Reporting tab.

      Step 4 On the upper right-hand corner, click Reporting Dates and enter a Proposal Accepted or Content Posted date range.

      Step 5 Click on the Export button located at the top right of each section: Key Performance Indicators, Creator Breakdown and Content Breakdown.

      Note
      The report will download directly to your computer downloads file as a CSV file.

      Key Performance Indicator Terms

      Below is a list of key performance indicator terms to help you understand the information being reported.

      Budget
      		The amount of money you entered as your budget when creating your campaign.
      Spend
      		The total of cash payments and your product costs.
      Revenue
      		The amount of money generated by creators tracked through affiliate links and discount codes for your campaign.
      Conversions
      		The number of conversions attributed to a creator per campaign. 
      Revenue ROI
      		The revenue divided by the amount spent.
      Creator Media Value (IMV)
      		An estimate of the media value that was generated from the content. Based on an industry index that assigns values to engagements across all social networks.
      IMV ROI
      		IMV divided by money spent.
      ECPM
      		Effective cost per thousand impressions. 
      CPE
      		Cost per engagement.
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