Using Social Listening

Social Listening lets you discover new creators that are already talking about your brand by tracking Instagram posts that mention your brand or use hashtags that you set. Once GRIN finds posts that match, we’ll pull in those posts to Social Listening. From here, you can browse creators’ content and go directly to their Instagram profiles to recruit them. Social Listening is an excellent tool to add creators who are already excited about your brand to your roster!

What You’ll Need

• Social Listening set up in your Brand settings. This is where you’ll set your mention tracking and add any hashtags you want to track too. For more information, see our help article Creating your Brand.
• We also recommend installing the GRIN Creator Discovery Web Extension so you can add creators you’re interested in from Social Listening directly to your GRIN Contacts. For more information, see our help article Using the GRIN Creator Discovery Web Extension.

How to Do It

To access Social Listening, navigate to Recruitment > Social Listening. This will open an Instagram feed with creators and posts that either include a mention of your Brand's connected Instagram’s handle or any hashtags you included in your Brand settings. GRIN refreshes this feed every 24 hours and will filter out any content that’s been posted by your existing creators in GRIN who are already a part of a program. GRIN displays the 500 most recent posts for each tracked mention or hashtag.

You can filter and manage your Social Listening feed with the following tools:

• Listening Source: Select this to filter your feed by mention or by specific hashtags.
• Social Listening Settings: Select this to open a list of your Brands. Select one to go directly to a Brand’s Social Listening settings.

Each post in your feed will display the creator’s handle, post, engagements, mentions, and hashtags. You can select View Profile or View more on Instagram to open the creator’s Instagram profile in a new window, or select the post to open that specific post in Instagram. If you’ve reviewed a post and decided it’s not relevant to your brand, you can select Delete to remove that post from your Social Listening feed.