Viewing Audience Reports

Once a creator has connected their related social network, you can request an Audience Report for that creator’s network. Audience Reports display a creator’s stats, such as their engagement rates or average comments, as well demographic information about the creator’s audience, such as their audience’s primary gender or most common country they’re viewing from.

The Report has two sections: Creator Data, which has stats about the creator, and Audience Data, which has stats about the audience. Creator Data is based on data the creator provides when they authenticate, while Audience Data is based on self-reported data from the creator’s followers. Audience Reports are a great way to learn more about your creators and the audiences they are promoting your brand to!

Currently, GRIN offers Audience Reports for Instagram, TikTok, and YouTube.

What You'll Need

• A creator added as a contact in Contacts > Creators.

How to Do It

You can find out more information about accessing Audience Reports and the listed metrics with them below.

Accessing an Audience Report

1. Navigate to Contacts > Creators.
2. Select the name of the creator for whom you want to request a report. This will open the creator’s Contact Profile. 
3. If it’s not expanded already, select the Audience Reports module.

4. Select View Report for your chosen social network.

This will generate an Audience Report on a new page with the creator's data from the chosen network. You can find out what each statistic represents below.

Audience Report Metrics

Instagram

TikTok

YouTube