Impressions Data in GRIN
  • 08 May 2024
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Impressions Data in GRIN

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Article summary

Impressions is generally understood to represent the total number of times content is displayed or present on a screen.

In GRIN there are up to three types of Impressions data that may be displayed and available to you. You may encounter one or all of these types, depending on the area of the platform - such as Activations, or Report Builder - you are visiting, your selected columns, and other factors.

Impressions data types in GRIN

Below are the Impressions data types you might encounter in the GRIN platform when viewing content or content metrics.

Impressions Data

What It Means

Estimated Impressions

Our algorithm generates estimates by analyzing the creator's profile, historical content, and verified impressions data.

Most commonly found as an additional column available to be added in Report Builder.

Verified Impressions

Displays either creator-provided data verified through uploaded content insights, or data from the social network(s).

A '-' (hyphen) indicates a creator has not uploaded data, or the data is not available from the social network(s).

Most commonly found as an additional column available to be added in Report Builder.

Impressions

Displays either creator-provided data verified through uploaded content insights, or data from the social network(s); otherwise, shows estimates.

Most commonly found throughout the platform including in Activations reporting and when viewing Creator content.


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