Using Instagram Search
  • 27 Nov 2024
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Using Instagram Search

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Article summary

You can search, discover, and recruit Instagram creators with Instagram Search. By using filters and search terms, you can narrow down your search results to find your preferred creators and add them as contacts in GRIN.

What You'll Need

  • Open capacity in your account for Creators or Prospects. If you’ve met your capacity limits, you won’t be able to add any new contacts from Creator Search. You can always check your available capacity from your Account > Account Details

How to Do It

  1. Navigate to Recruitment > Creator Search.
  2. Select Instagram to switch your results to Instagram creators.

  1. Apply filters to narrow down and refine your results. You can use the following tools to do so:

    • Filters: Choose how you'd like to narrow down your search results. There are currently three types of filters you can use each with its own list of filters:
      • Creator: Narrow down results by creator statistics, such as Follower Count or Engagement Rate.
        • Bio Phrase: Provide a keyword, phrase, or even emoji 🎉 to search based on the creator's bio.
        • Follower Count: Provide a minimum and/or maximum number of followers.
        • Engagement Rate (%): Provide a minimum engagement rate (%) of recent posts, calculated by (average likes + average comments) ÷ followers × 100.
        • Average Engagements: Provide a minimum and/or maximum number of average engagements of all posts, where average engagements = average likes + average comments.
        • Average Comments: Provide a minimum and/or maximum number of average comments received on all posts.
        • Average Likes: Provide a minimum and/or maximum number of average likes received on all posts.
        • Gender: Drop-down selection to filter by creator's gender.
        • Language: Drop-down selection to filter by creator’s language.
        • Locations: Identify creators by location. Select the desired location(s) from the dropdown list (city and country available).
        • Account Type: Select from Regular, Business, or Creator.
        • Most Recent Post: Drop-down selection to filter creators who have posted in the last <1, <3, or <6 months.
        • Only show creators with an email address: A toggle where, when selected, Instagram Search will only display results with email addresses.
        • Mentions: Provide @mentions to find creators or brands (even your own brand) who have mentioned those profiles by @mention.
        • Hashtags: Provide relevant #hashtags to find creators who use them.
        • Brand Affinities: Identify creators who have a natural affinity for the brand you select from the dropdown based on an intricate analysis of their captions, @mentions, #hashtags, location, and more. 
      • Audience: Narrow down results by audience demographics, such as age or gender.
        • Language: Choose a language half or more of the audience uses in captions of all posts.
        • Gender: Choose a gender half or more of the audience identify as.
        • Age: Choose an age range half or more of the audience fall into.
        • Locations: Choose one or multiple cities or countries, and set the desired percentage per location for where the audience views all posts from. 
        • Interests: Select interests such as Beauty or Fashion from the drop-down to filter creators whose audiences' interests are aligned with your brand.
        • Brand Affinities: Identify creator audiences that have a natural affinity for the brand you select from the drop-down based on an intricate analysis of the audiences' interests, captions, @mentions, #hashtags, location, and more.
      • Performance: Narrow down results based on the creator's content.
        • Has Sponsored Post?: A toggle where, when selected, will only show creators that have at least (1) sponsored post. 
        • Previous Brand Sponsors: Select from one or more brands in the drop-down to filter creators who have sponsored content for the selected brand(s). 
    • Search Category: Choose how you'd like to search for creators. There are currently three ways you can search by: 
      • Theme: Search for creators based on the type of content they tend to post.
      • Creator: Search for creators based on their usernames or handles.
      • Creator Look-alike: Search for creators with a similar content style and interests such as using similar hashtags, keywords, and content type.
      • Audience Look-alike: Search for creators with similar audience demographics, behaviors, and interests. 
    • Search: Enter keywords in the provided text box to display creators with matching terms or content based on your selected Search Category.
Note
You can customize what information and statistics are displayed in the table by editing the Columns from the top right.
  1. Learn more about them by selecting their name or clicking the View Profile View Profile row action iconbutton. This will open a creator panel with the following:
    • Buttons to add the creator as a Prospect or Creator.
    • A link to their social network profile.
    • An Audience Report (you can request up to 100 Audience Reports per month [you can learn more about Audience Reports with our help article, Viewing Audience Reports]).
    • Their creator statistics, such as Follower Count and Engagement Rate.
    • A preview of their content (you can select a specific piece of content to open it in the corresponding social network).
  2. Add the creators you want as a Prospect or Creator. You can do this per individual creator or multiple creators at once.
    1. For individual creators, hover over their row and click the More Options button. Then, select Add Prospect or Add Creator.
    2. For multiple creators, click the checkbox next to each creator you want to add, then select Add Prospect or Add Creator from the buttons that appear at the top right.
  3. Complete any of the optional fields as desired:
    • Relationship Stage: Select a stage you want to assign to your selected creator(s).
    • Add to Activation: Select an Activation to immediately add the selected creator(s) to.
    • Initial Tag(s): Select any tags you want to assign to your selected creator(s).
    • Add a Manager or Agent: Select an owner you want to assign to your selected creator(s). This field only appears if you’re adding your creator(s) as a Creator.
  4. Select Add Prospects or Add Creators.


The creator(s) have now been added as new contacts to your Prospects or Creators. Now, you’re ready to begin outreach with these creators, nurture relationships with them, and collaborate with them on programs. The next time to use Instagram Search, you'll also see an icon noting that they've been added to your contacts so you don't need to worry about adding them again!



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